National Pharmacy Organizations Launch New Campaign Emphasizing Value of Pharmacists

The American Association of Colleges of Pharmacy (AACP), along with NASPA, the Georgia Pharmacy Association, and other pharmacy and healthcare organizations, has launched a new public awareness campaign aimed at educating consumers about the invaluable contributions pharmacists make to their patients and to our nation’s healthcare system as a whole. The coalition of partner organizations, known as Pharmacists for Healthier Lives, aims to raise the profile of pharmacy as an essential healthcare profession.

“Pharmacists are an integral part of a patient’s healthcare team and are often our most accessible healthcare professionals,” said Dr. Lucinda L. Maine, executive vice president and CEO of AACP in a press release. “They conduct medication reviews and make recommendations, provide immunizations and offer advice on basic healthcare issues. We and our campaign partners seek to increase awareness of how pharmacists help people live healthier lives – and to promote understanding of the many settings in which pharmacists use their extensive knowledge and expertise.”

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