USP’s National Campaign Educates Consumers on Importance of Supplement Verification

USP launched a national advertising campaign, “Trust in Quality,” in March aimed at educating consumers on the importance of dietary supplement verification, specifically their USP Verified Mark.  The “Trust in Quality” campaign explains to viewers that the USP Verified Mark on a product means the supplement:

  • Contains the ingredients listed on the label, in the declared strengths and amounts
  • Does not contain harmful levels of specified contaminants
  • Will deliver ingredients into the body within a specific amount of time
  • Has been made in a facility that follows FDA and USP Good Manufacturing Practices

“For more than 200 years, USP has set standards for drugs, and more recently for dietary supplements and food ingredients, to help safeguard the health of consumers,” said USP in their press release. “Launching the national ad campaign was a natural step for our organization because the USP Verified Mark makes quality visible and educating the public helps consumers choose a dietary supplement with confidence.”

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